
Are you an entrepreneur or creator with an audience? Apply for our Creator Partnership Program and get access for just $149 in exchange for your transformation story.
A personalized protocol to build the life and business you've always wanted.
Let's be honest—we all struggle with focus in the modern world.
You're constantly distracted, pulled in a dozen directions by notifications, social media, and endless interruptions. Deep work feels impossible.
You've been working hard for months (or years) but you're not seeing real progress. Your goals stay perpetually out of reach.
You don't know what you actually want from your life and business. Even when you focus, you're not sure you're focusing on the right things.
You're burnt out and exhausted despite putting in the hours. You're tired, anxious, and not excited about your future.
You feel lost—disconnected from who you are and what you're meant to do.
You've tried other focus systems and tools but nothing sticks. Apps, planners, time-blocking—they might work briefly, but they fall away when life gets busy.
Your goals feel scattered and unfocused, making it hard to channel your energy into anything meaningful.
But the truth is... You're not lazy, unmotivated, or incapable.
You don't need another generic system.
You need a personalized protocol tailored to your unique needs.

Focus Protocol isn't just another focus course or collection of random tips—it's the complete protocol for eliminating distractions and building the life you actually want.
I've spent over a decade studying focus, testing systems, and working with clients to understand what actually works. I've distilled everything I've learned into one comprehensive protocol that addresses both the why (what you want from life and what's holding you back) and the how (how to actually get there).

Most focus courses teach you time management, task lists, or habit formation. They might help you get more done temporarily, but they rarely address the root cause—why you're distracted in the first place.
Focus Protocol takes a fundamentally different approach, built on three pillars:
Find Clarity, Uncover Your Distractions & Navigate Them to Reclaim Your Attention and Energy
Discover what truly matters to you and eliminate the constant feeling of working hard but going nowhere. Using the 10 Most Important Life Questions, you'll gain crystal-clear clarity on what you actually want from life. Then, with the Distraction Navigation System™ (DNS), you'll identify your unique distractions and understand why they're happening—not just what they are. Navigate them with clarity to reclaim your attention and energy, so you finally experience the focus of knowing what you're building toward.
Learn the Right Strategies & Focus on What Matters
Stop wasting energy on the wrong things. This pillar gives you the proven strategies and frameworks to focus on what actually matters. You'll master the AIM Method™ to resist tempting distractions and learn AWD Focus Mode™ for entering deep work consistently.
Lock In Your Rhythms & Build Unstoppable Momentum
Experience the deep satisfaction of sustained focus and momentum. You'll create accountability systems and optimize your environment so focus becomes automatic, not dependent on willpower. You'll lock in your focus rhythms so you stop starting over and start finishing.
If you've tried other focus systems but found they didn't address the root cause of your distractions, Focus Protocol offers the comprehensive approach you've been missing. But it requires commitment and a willingness to face what's really holding you back. If you're ready for that journey, I'd be honored to guide you.
See the difference Focus Protocol can make in your life
The real question: Do you want to continue letting your distractions control your life, or do you want to finally take back control of your destiny?
Focus Protocol is built on a philosophy that focus should be effortless, sustainable, and aligned with who you are. This isn't about forcing yourself to work harder—it's about fundamentally shifting your relationship with distractions.
What makes Focus Protocol truly powerful is the integration of these three pillars. When you combine clarity on what you want with proven systems to eliminate distractions:
Focus Protocol isn't about working harder—it's about eliminating what's holding you back and creating systems that make focus automatic.
You don't have to let another year pass with unfulfilled potential. It's time to take back control of your life.

A complete curriculum that addresses both clarity (what you want from life and what's holding you back) and focus (how to actually get there). You'll get the foundational philosophies, proven strategies, and advanced techniques to master your focus for life.

A structured, time-bound commitment that creates urgency and accountability. You'll go through the Find → Focus → Flow framework step-by-step alongside other ambitious builders with clear milestones, so you make real progress instead of just consuming content.

Surround yourself with other ambitious builders on the same journey. Get peer support, share wins, troubleshoot challenges, and stay accountable. You're not doing this alone—you're part of a community committed to taking back control of their lives.

Get personalized guidance throughout the 30-day program. Ask questions, get feedback on your progress, and receive support when you need it. You won't be left figuring it out alone.

A personalized 1-on-1 deep dive to identify YOUR unique distractions and create a tailored action plan. This session alone is worth the entire investment—you'll walk away with crystal-clear clarity on what's holding you back and exactly how to fix it.

Everything you need to implement immediately: the Distraction Navigation System™ (DNS), 10 Most Important Life Questions, clarity resources, focus tools, and more. No need to build from scratch—just plug in and start.

For years, I led an unfulfilling, misaligned, distracted life. I was burnt out. I couldn't focus for more than 30 minutes. My distractions controlled my time and my life.
My physical, mental, and emotional health were terrible. I had no energy to pursue anything I truly enjoyed. I numbed my misery with endless distractions—scrolling, binge-watching, anything to avoid the emptiness I felt.
I was stuck. Lost. Working hard on things I hated—a lucrative job, a misaligned business, a startup with multi-million dollar potential—but none of it felt right.
I finally had enough.
I quit everything. I stopped rejecting my soul and started soul-searching.
But here's what I discovered that changed everything:
It wasn't until I eliminated the distractions I was using to fill the emptiness that I had the space and energy to discover what I actually wanted from life.
I learned that building your ideal life comes down to two fundamental things:
1️⃣ CLARITY. Without understanding what you want from life and what's holding you back, you'll never get there. You'll just keep pursuing the wrong things.
2️⃣ FOCUS. Once you have clarity on what you want, you need to figure out how to actually get there and build your ideal life.
Once I removed the distractions in my life, everything changed. I can now effortlessly accomplish 4-6 hours of deep work daily. I eliminated my anxiety. I feel confident in my work. I'm building and living my ideal life—one in alignment with my soul.
This realization changed everything for me, and it can change everything for you too.

Nik Huno
Conscious Entrepreneur
Before finding Ash, I was constantly drowning in distractions and felt scattered in both my work and personal life. Now I've reclaimed hours of my day, launched the projects I procrastinated on, and finally feel like I'm moving forward with purpose.

Chloe Wei
Relationship Coach
As an entrepreneur, having his support has provided me with the accountability, encouragement, and trust I need to step out of my comfort zone and make bold moves. The transformation has been remarkable.

Dom Jeswal
Online Writer
Following his in-depth actionable advice I am much more clear on what I want in life, how to get there, and what's standing in the way between me and my goals. Invest in yourself by investing in Ash, he'll help you more than you could ever realize.
A: Focus Protocol is a group cohort program with self-paced course materials. You'll go through the 30-day challenge alongside other ambitious builders, with community support, accountability, and direct access to me throughout. The course materials and templates are yours to keep for lifetime access.
A: Most focus systems teach time management tactics—the "how" of getting things done. Focus Protocol is different because it addresses both the "why" (understanding what you want from life and what's holding you back) and the "how" (how to actually get there). When you understand the root cause, eliminating distractions becomes effortless instead of exhausting.
A: Focus Protocol is designed for busy people. I recommend 30-60 minutes per day during the 30-day cohort. Many members find that eliminating distractions quickly frees up hours of time they were wasting. The initial investment pays dividends immediately as you reclaim your time and energy.
A: Many members report immediate benefits from gaining clarity in the Find pillar. The full transformation typically unfolds over the 30-day cohort as you eliminate distractions and build your focus system. The beauty of Focus Protocol is that it builds momentum—small wins lead to bigger changes as the system takes hold.
A: If you implement Focus Protocol and don't see meaningful improvements in your clarity, focus, and momentum within 30 days, just let me know and I'll personally work with you 1-on-1 until you do. I stand behind this system because I've seen its impact on my clients from all walks of life.
Got other questions Email me at [email protected] or DM me on Instagram
Get started now for just $497
Join the ProgramWe're offering Focus Protocol at an exclusive rate in exchange for your transformation story and testimonial. Help us validate this program while building your ideal life.
30-Day Guarantee: If you implement Focus Protocol and don't see meaningful improvements in your clarity, focus, and momentum within 30 days, I'll personally work with you 1-on-1 until you do. No questions asked.
I've seen firsthand how distractions destroy lives. I've been there myself. The thought of someone joining Focus Protocol and not experiencing the transformation they deserve keeps me up at night.
So here's my guarantee:
If you implement Focus Protocol and don't see meaningful improvements in your clarity, focus, and momentum within 30 days, just let me know and I'll personally work with you 1-on-1 until you do.
No awkward conversations. No hoops to jump through. No hard feelings.
I stand behind this system because I've seen its impact on my clients from all walks of life. Your transformation is my priority.
As you consider whether Focus Protocol is right for you, I want to share something I've observed after working with dozens of clients.
The most common regret people express isn't about trying something new and it not working out—it's about waiting too long to make a change they knew they needed.
Time is our most precious resource. When distractions control it, days and weeks slip by without meaningful progress. Goals remain just out of reach, and important projects stay perpetually on the "someday" list.
Focus Protocol isn't about adding pressure or urgency to your life. It's about creating space for what truly matters. It's about the peace of mind that comes from knowing your daily actions align with your deeper vision.
Whether you choose Focus Protocol or find another approach that works for you, my sincere hope is that you'll take a step toward more intentional living. Your goals and aspirations deserve that attention.
If you feel Focus Protocol resonates with what you're looking for, I'd be honored to support your journey.
The gap between where you are and where you want to be can be attributed to your distractions and your focused effort over time.
Your future belongs to the focused you.
Get Your Aligned and Focused Life Blueprint
Your transformation starts now. Join the community and let's build your Focus Protocol.
Click the button below to join our private Discord community. Everything you need to get started—course access, resources, and direct support—will be explained there.
Questions? Reach out to [email protected]